Geo Rockwell, owner of CrossFit Federal Hill in Baltimore and founder of Fitrilla.com, where fitness entrepreneurs share their secrets to success. He has his CrossFit level one certification, CrossFit Endurance, Coaches Prep, ACE Certification, and Bachelors in Physical Education. In 2009 Geo moved to San Diego and opened a successful and profitable gym. In 2012 he decided to move back home to Baltimore and sold his ownership of CrossFit Mission Gorge. The gym was appraised at over six figures and had over 200 members.